The SS catwalks served up an eye-popping bouquet of florals. From that scene-stealing summer party dress, to the Formica prints that will energise your new season office wear – 2017’s fashion optimism begins with bold blooms (and they are anything but prim). In The Devils Wears Prada, fictional editor-in-chief Miranda Priestly drolly states, “Florals for spring? Groundbreaking.” And while there may be a lot of truth to her statement – designers ranging from Gucci to Givenchy and Erdem are making the print feel cool again for SS’17.
“It’s a sign of Spring. It’s fun, flirty, and helps you achieve a girlie look fit for a warm day”