Couture is Still the Way of Selling a Dream

Haute couture Week is one of the most important events on the fashion calendar. Biannually, internationally renowned fashion houses like Chanel and Christian Dior, as well as newer, lesser-known brands such as Bouchra Jarrar and Elie Saab, present painstakingly elaborate and extremely expensive designs behind closed doors to a hand-picked audience of editors, buyers and private clients.

“For a long time, Haute Couture, was all that mattered in fashion, and Couture is still the way of selling a dream. Couture is still the way of extending brand fame. People see the footage or pictures from a Couture show, and say to themselves: – I’m still going to but that Chanel N 5 or that Dior Lipstick… Because I still want to buy a little bit of that dream!”



Galia Lahav is officially recognized by Chambre Syndicale de la Haute Couture!

Today, I spent my whole day in the park working on a project for Galia Lahav Haute Couture’s newest Evening wear collection. Since late 2016, Galia Lahav’s fashion house has been recognized by Chambre Syndicale de la Haute Couture (the regulating commission that determines which fashion houses are eligible to be true haute couture houses), as an official couturier, and a guest of the French federation.


Inside the World of Couture Wedding Dresses

Jaw-dropping, extravagant, and made to make a statement. Whilst the world of bridal couture is shrouded in secrecy, with fashion houses understandably respecting the privacy of their clients, the output is visible twice a year when the Haute Couture shows in Paris traditionally feature one statement bridal piece. Because of the workmanship that goes into couture bridal gowns, a dress can take 2,000 to 3,000 hours to make, and up to 50 people working on it. British couture designers Ralph & Russo’s closed their SS16 show with one of the most spectacular wedding gowns in couture history: A dress with a train so long it required six atelier staff to turn it at the end of the runway. The gown has a total of 826 metres of tulle and 46 metres of organza, with millions of micro-beads, crystals, pearls, delicate shaped organza flowers and three-dimensional petals and leaves hand-embroidered onto the gown. Michael Rosso revealed that the embroidery alone for his SS16 bridal gown took over 50 couturiers 6,000 combined hours to create!

“Like any number of traditions, the white wedding dress comes to us straight from the Victorian era—in fact, from Queen Victoria herself”